Recently, I had the good fortune to attend this year’s Direct to Consumer Wine Symposium (DTCWS) in Monterey. The event was chock-full of insightful sessions, thoughtful discussions and tangible takeaways. All that, and starting each day to the sounds of seals and seagulls wafting through that brisk seaside air…
Lights, Camera, Action!
Strategic partnerships can be a great means of magnifying and extending a brand’s efforts to build awareness, reach new consumers, and, where relevant, drive visitation. One of the best partnerships I ever had the privilege to manage and nurture was Charles Krug’s sponsorship of the Napa Valley Film Festival.
Recently, I had the good fortune to attend this year’s Direct to Consumer Wine Symposium (DTCWS) in Monterey. The event was chock-full of insightful sessions, thoughtful discussions and tangible takeaways. All that, and starting each day to the sounds of seals and seagulls wafting through that brisk seaside air…
